Entag Acquires Rubicon 8 – A Strategic Partnership Driving Innovation and Growth
Entag has announced the acquisition of Rubicon 8, marking a significant milestone in its growth journey and setting the stage for a new era of innovation in Australia’s technology services sector.
Backed by Anchorage Capital Partners, the acquisition brings together two high-performing organisations with complementary strengths. Entag’s enterprise-grade delivery and customer-first approach will now be enhanced by Rubicon 8’s deep expertise in cloud networking, cybersecurity, and endpoint services.
A Strategic Alliance for Scalable, Future-Ready Solutions
Entag CEO Kris Carver described the acquisition as a defining moment for the company.
“This is more than a strategic move, it’s a clear signal to the market that we’re anticipating industry change and focused on delivering intelligent solutions that evolve with our clients’ ambitions,” Mr Carver said.
“By combining our resources and the expertise of our now 145-strong team, we’re unlocking new levels of scale and market access across endpoint device management, network, security, unified communications, cloud, ICT managed services, and physical security solutions.”
The partnership is expected to accelerate digital transformation across industries, offering customers deeper technical expertise, faster innovation cycles, and integrated platforms designed to grow with their business.
Anchorage Capital Partners: Driving Strategic Growth
Edward Bostock, Managing Partner at Anchorage Capital Partners, highlighted the opportunity to build a market-leading IT services platform.
“Entag and Rubicon 8 have built outstanding businesses with strong customer relationships. We’re excited to partner with both teams to accelerate growth and create significant long-term value for customers.”
National Recognition and Industry Leadership
The announcement follows a week of national recognition for both organisations at the 2025 Telstra Partner Awards.
- Entag was named Telstra Enterprise Partner of the Year and Telstra Cloud and AI Partner of the Year.
- Rubicon 8 received Telstra Business Partner of the Year for the second consecutive year, along with Telstra Data and Connectivity Partner of the Year.
Looking Ahead
With strategic partners including Telstra, Microsoft, Apple, Fortinet, Verkada and Samsung, Entag and Rubicon 8 are poised to lead the next chapter of digital transformation in Australia. The acquisition reflects a broader industry shift towards values-led collaboration, strategic growth, and innovation, and sets the foundation for further expansion and talent acquisition.